Power Of Images In Marketing Essay Example | Topics and Well Written Essays - 750 words

Power Of Images In Marketing - Essay ExampleIt is too worth noting that a bad picture may also affect negatively a callers merchandise. Therefore, it is very important that a family chooses a good trope one that washstand attract the consumers towards the product in question. The image chosen should stands out and should be able to provide an strain of the companys core values of what is being marketed. One such company that offices the image to market its products is the Nivea skin and strike care products. This paper will discuss the power of pictures in marketing of Nivea products. The seek will also explore how genuine pictures are associated with some ghosts, which motivate the node to buy the product. Finally, the turn out will explore why certain pictures make some consumers buy a certain product even though they may not need the product. Breiting (n.d) argues that a picture plays an important role in marketing a companys product in a number of ways. This inclu des documenting a companys offers, in which the picture can be used to portray a companys brand image. Therefore, the more it is attractive to the clients, the more customers will be willing to accept it. This is because it functions as an heart catcher, and persuades buyers in a positive mood. Nivea is a company that recognizes the power of image in promoting its skin and beauty products. The company understands that the picture they portray on the product gives its customers an impression regarding the product and the companys values, which has contributed to the uphill gross revenue volume of the product. For instance, Nivea has made use of picture in advertising of Nivea Visage Young from the condemnation of its launch in 2005. The images used in the advertisements are shown below Figures 1&2 Images used by Nivea This picture used by Nivea to promote its Nivea Visage Young has a lot of impression safe by looking at it. By portraying a beautiful woman with a pincer having sof t, smooth and attractive faces the company informs the customers that this good is a beauty and skin care product. The impression that the customer may have of this product is that it smoothes and softens the skin besides offering protection. The other impression that a customer may deduce of the image is that the product is suitable for both women and girls. The mood as portrayed by the picture also communicates a lot about the product. It has the impact of informing a customer that by applying Nivea Visage Young, one feels good, attractive and jovial. The flowers on the background are also a show of beauty, which many another(prenominal) consumers may want to associate with. Nivea recognizes image as one of the driving forces behind the increased sales turnover of the product since it was launch (Dinsdag 8 Maart, 2011).However, it is worth noting that the picture may also invoke the feeling that Nivea Visage Young is only meant for the ladies and not men. This is because, the mar keters of the product have only chosen to portray the image of a woman and a young girl. This implies that the image may be detrimental in plate men are also expected to use the product. This implies how important it is to choose the right image to use in promoting a given product (Dinsdag 8 Maart, 2011). Certain pictures make consumers buy a certain product even though in the actual sense they do not need the product. This scenario is car park in the world of sports and celebrities in which an individual may buy a t-shirt associated with