The Marketing Mix of a Brand and the Means of the Coca Cola Company Free Essay Example, 2750 words

When thinking about the marketing plans of the products of a company, the marketing mix is always the proper place to commence the planning strategies. This tool helps the marketers to discover the needs of a particular product as well as its target market. It refers to a set of controllable and interrelated variables assembled by a company to satisfy the target market in a competitive market (Myers, 2006). This strategy involves selecting and implementing the best possible course of action to attain the long term objectives of the company in relation to the product, especially in gaining the competitive edge over its competing products. The marketing mix has been described as the managerial use of several mechanisms with the aim of achieving the desired results in terms of production, satisfying the projected market with the values of products that meet the expectations of the clients as well as introducing new ideas into the product being offered into the market (Myers, 2006). The marketing mix provides the marketers with the standard tool for formulating a plan for developing and promoting a product in the market. We will write a custom essay sample on The Marketing Mix of a Brand and the Means of the Coca Cola Company or any topic specifically for you Only $17.96 $11.86/pageorder now Examining the marketing mix of an organization such as The Coca-Cola Company can assist the researcher to understand the synergy and dynamics involved between the seven core elements, often referred to as the 7Ps. The 7Ps include the product, place, promotion, price, people, process, and physical appearance. Product The Coca-Cola Company has been the leading company in the soft drink industry with the largest portfolio comprising about 3,300 variant brand products. There are several categories of the beverages provided by the company including 100 percent fruit juices, diet category, water, fruit drinks, tea and coffee, and energy drinks among several others. According to the data released by Nielson, the Coca Cola Company is the leading brand in beverages, retail packaged water in 2010 (The Nielsen Company, 2010). Subsequent reports from different researchers have revealed that Coca Cola has remained the No. 1 brand in the soft drink industry.

Benefits of Medical Marijuana Essay - 625 Words

There are so many diseases that can and can’t be curable. However, there are medications that can help ease the pain from different conditions. There is one medication that can be prescribed for pain is medical marijuana. Even though it’s illegal in some states, but marijuana has become the most profitable and healing vital substance. Medical marijuana, also refer to as medical cannabis, is a good herbal therapy according to health practitioners(Medical marijuana for pain and depression). Medical marijuana has been around for centuries. Physicians back then used medical marijuana for illnesses and disorders(Medical marijuana for pain and depression). This is used mostly for the GI System disorders (gastrointestinal†¦show more content†¦Marijuana is so popular and used all over this society, marijuana has been restricted (Medical marijuana for pain and depression). There are 20 states including Washington D.C. that has made medical marijuana legal. Eigh teen states required proof of residency to be prescribed for medical marijuana. A patient can get so much medical marijuana as long they have a medical card. In order to receive a medical card, you have to a condition that requires having this therapeutic substance. Amsterdam is a place you can go to get marijuana without getting prescribed. Amsterdam has coffee shops that a person can purchase marijuana and also have variety of marijuana. Marijuana does have side effects. Your body and mind be relaxed to the point that you can be in your own world. It can cause a person to be paranoid and temporary loss of memory. Marijuana can also have hyperphagia, which is excessive hunger. Medical marijuana can make a person lazy. Medical marijuana can help people with insomnia because it can help a person sleep. Marijuana can make a person be alert and in some people, marijuana can help a person function and think things clearer like dealing with psychological problems depending on t he person. Medical marijuana is not only for relief of pain but people all over the world can get it without getting prescribed. Consumers can get it from people off the streets or people they know that sell it. These people are known as drug dealers.Show MoreRelatedMedical Benefits Of Medical Marijuana1255 Words   |  6 PagesMedical marijuana has been proven to an effective drug in the treatment of a number of encumbering medical conditions. A large number of legitimate medical organizations recognize the benefits of marijuana. It is far less harmful and poses fewer negative side effects than many prescription drugs, including painkillers - and patients often find it to be a more effective treatment for a variety of illnesses. However, it is perhaps the most commonly misunderstood substance in America. The usage of theRead MoreMedical Benefits Of Medical Marijuana1161 Words   |  5 Pagessurrounding the issue of whether medical marijuana ought to be legally sanctioned as a m edicinal treatment. Medical marijuana involves the use of cannabis and its constituent’s cannabinoids in order to treat a disease or its symptoms (National Institute on Drug Abuse 2015). Numerous studies led declare the drug a miracle treatment for a variety of medical issues. These studies, however, are limited and effectively challenged by different studies that exhibit the health risks marijuana can have on the humanRead MoreThe Benefits Of Medical Marijuana1598 Words   |  7 PagesThe Benefits Medical Marijuana By: Nicole Wynne Advance Placement Psychology Mr. Cuetara June 4th, 2015 Marijuana Outline I) Intro: a.) History and facts that make up marijuana b.) Thesis: Through numerous articles, books, documentaries, and journals, I have concluded that marijuana has positive creative effects and numerous medical ben-efits, including increased appetite, pain reduction, nausea reduction, and hard drug substitution II) Positive Medical Benefits:Read MoreThe Benefits of Medical Marijuana729 Words   |  3 PagesMedical marijuana has been used for centuries to combat pain, weakness, anxiety, insomnia, female problems and nausea. Today it is commonly used by cancer and AIDS patients to stimulate hunger, combat nausea and vomiting induced by chemotherapy or other drug therapy and reduce pain. It has also been shown to be effective in reducing eye pressure, especially in the cases with glaucoma. Medical marijuana, or cannabis, is derived from the Cannabis sativa plant and there is some evidence of cannabisRead MoreMedical Marijuana And Its Benefits2240 Words   |  9 Pages1 MEDICAL MARIJUANA Medical Marijuana and Its Benefits Steffany Brinker University of Maryland University College Abstract Medical marijuana, also known as cannabis, is a controversial topic because many find it beneficial as others find the usage to be recreational. Throughout the years, medical marijuana has gone through periods of times in which it was legal and illegal. Over the years laws have been developed in order to try and regulate the usage of the drug. Studies have shownRead MoreThe Benefits Of Medical Marijuana Essay2136 Words   |  9 PagesI will discuss the many benefits of medical marijuana, and how a substance that is labeled as an illegal drug can have just as many health benefits as the strongest of medicine. With marijuana becoming more accessible being legalized for medical and/or recreational use in 7 states, I will explain how if used properly can help many people suffering with serious problems like muscle pain, depression, anorexia insomnia and PTSD. But still there is the stereotype that marijuana is a dangerous recreationalRead MoreBenefits of Medical Marijuana Essay990 Words   |  4 Pages Legalizing Marijuana Marijuana is a very controversial and obtrusive issue in our society today. Although many have made malicious remarks about it in the past, and even still in the present, the truth and beneficial facts of marijuana are finally resurfacing. Unfortunately, our society has become a very critical crowd towards the legalization of marijuana due to the stereotypical view of the kind of people who are considered â€Å"pot smokers†. This contorted perception of a lazy and unmotivated AmericaRead MoreEssay on The Benefits Of Medical Marijuana929 Words   |  4 PagesThe Benefits Of Medical Marijuana Are you sick of hearing your girlfriend nagging you about letting go of your pot pasttime? Have you been hearing a lot of negative things about the use of marijuana lately? Would you like to know what the real deal is behind the use of this infamous drug? Then read on because youre in for a surprise. One of the saddest things in North America is the lack of clinical trials on marijuana use. Many other countries in the world have already performed such testsRead More The Benefits of Medical Marijuana Essay1130 Words   |  5 Pageseffects than its other legal counterparts such as alcohol and tobacco. This kind of information calls into sharper focus the question on the minds of many as to why such a plant that is not only less harmful than legal drugs but has significant health benefits has remained illegal. People all over the world, continue to be tendered prescription medication, which in many cases further complicate health issues with its myriad of side effects. In fact, statistics have shown that approximately 100,000Read MoreThe Benefits Of Medical And Recreational Marijuana1740 Words   |  7 PagesPark Hegeler The Benefits of Marijuana The question of whether or not to legalize the medicinal and recreational use of marijuana has been an ongoing debate ever since President Nixon declared the war on drugs in 1971. The main question that circulates this debate is, do the benefits of medical and recreational marijuana justify its legality? Marijuana is one of the only drugs that has numerous medicinal properties that can do everything from managing chemotherapy side effects, to putting an

Module C Response free essay sample

Module C Response Good Afternoon, ladies and gentlemen. The existence of conflicting perspectives in society can only be enriching. Today, I will present to you how the representation of conflicting perspectives in textual forms creates a mirror to our society. This mirror reflects societal imperfections, the major, on which we will focus today, being obsession. This issue has been particularly documented in the turbulent relationship between poets Ted Hughes and Sylvia Plath and the literary works that have been inspired by them.To begin, in Ted Hughes’s 1999 poem collection Birthday Letters focuses on the pitfalls of the relationship while offering insight into the conflict’s origin. In Hughes’s poem â€Å"The Shot†, he identifies Plath’s obsession with her father’s death as the source of her distress through the use of an extended metaphor, use of imagery and visual structure. He begins by comparing Sylvia’s father to a â€Å"God† and her obsession as her â€Å"worship† to him as he describes, â€Å"Your worship needed a god. Where it lacked one, it found one here†.The religious reference communicates to us the audience the severity of her devotion and also her need to fulfil it with other male figures. Hughes continues to compare Plath’s consequent actions through an extended metaphor of a â€Å"bullet†. He describes her â€Å"You were gold-jacketed, solid silver, nickel-tipped. Trajectory perfect. † The detail within the imagery such as â€Å"gold†, †silver† and â€Å"nickel† establishes Plath’s high maintenance and her determination through the short syntax of â€Å"trajectory perfect†.Therefore, we , the audience is presented with one of the perspectives which establishes the sources of conflict in the relationship. Also, In Ted Hughes’s poem â€Å"Your Paris† we are presented with Hughes’s own source of obsession within the relationship. The poet’s fixation on the difference of opinions creates a superior overtone to the piece, with Hughes juxtaposing his and Plath’s view through use of imagery â€Å" and the waiters eyes clogged with dregs of betrayal, reprisal, hatred.I was not much ravished by the view of the roofs† The â€Å"roofs† is a direct reference to Plath’s aspect of fascination with Paris and it is juxtaposed to Hughes’s view of the people through a post-war context. The poem also reveals Hughes’s desired stance in the relationship as he compares himself through a metaphor of a â€Å"dog† to Plath’s guardian and protector. He describes â€Å"The mere dog in me, happy to protect you/ from you agitation and your stone hours † The â€Å"dog† metaphor connotes a sense of loyalty, a sharp contrast to Hughes’s previous criticisms.Together, the poems present a personal conflict in the relationship and explore the wide range of perspectives themed on the issue of obsession. In comparison, the film Sylvia by the director Christine Jeffs, is a direct adaptation of the relationship that presents . She focuses on Plath’s distraught over Hughes’s affair and showcases how the conflict has led to her demise. She establishes the conflict through the fight scene between two characters, as Plath falsely accuses Hughes of infidelity, Jeffs uses a fast-paced sequence of close-up shots of the two characters arguing â€Å"I knew it!I knew, that you couldn’t control yourself! †. The loud tone, pace and close-up shots establish the close sense of intimacy between the two, as well as signify the tension and its importance. The result of the event displays Sylvia’s eventual loss of sanity when she runs to a telephone box to call for help â€Å"Help me.. . please I can’t help myself anymore† The director uses a close-up exterior shot to create a sense of invasion and in combination with the character’s use of pausing communicates to the audience Plath’s distress and feeling of entrapment.Also the composition of the shot, shows Plath’s wedding ring, alluding to the audience that Hughes is the reason for distress. Therefore, the conflicting perspectives about the relationship communicated through Hughes’s poems and Jeffs’s film, allows us to evaluate the significance of relationships in out society, and so enriching our understanding. Finally, I present to you MC Escher’s black and white lithographic print â€Å"Relativity†. Escher explores conflicting perspectives through the composition of his artwork, as he sets up three distinct dimensions, each with unique direction.In this physically-improbably world, he assigns characters that navigate through in different direction and his choice of using black mannequins represents the universality of the idea. Also the construction of the piece is based on a triangular format and Escher successfully use light to create moments of contrast in the black-and-white piece and bring the audience attention to the ongoing elements of a journey. For example, as the eye sees a couple having dinner in a light setting, the viewer’s perspective is shifted towards another figure descending and another, with more shadows, ascending the staircase.It is because of Escher’s obsession and attention to detail in his literal depiction of conflicting perspectives, that we, the audience, realise the value that it serves in understanding how our society operates Ladies and gentlemen, I hope today that I have convinced you that conflicting perspectives can only be enriching to our societies. It is through the study of them in literature that we can understand their impact and gain an understanding of life.

The adventure of the German Student

Reading test for six-year-olds to include made-up words - Emphasis

Reading test for six-year-olds to include made-up words Reading test for six-year-olds to include made-up words The latest plan to boost childrens literacy levels involves a reading test for six-year-olds, which includes made-up words like mip, fack, zort, koob and glimp. The Government scheme is intended to provide a light touch phonics-based check, to either reassure parents of their childs ability, or to identify the pupils falling behind. It would entail reading back a list of both real and made-up words, to ensure that none was just recited by rote. Some of the words may be nonsensical, but the idea may not be quite as crazy as it sounds. Teaching with phonics where words are deduced by recognising the sounds associated with letters or groups of letters has been shown to help with individual word identification and spelling. Nick Gibb, Minister of State for Schools, quotes academic research from Australia and the US that points to synthetic phonics being the most effective method for teaching literacy for all children, especially those aged five to seven. And one can hardly fault the Government on their stated goals. Too many children leave primary school unable to read and write properly, says Gibb. We are determined to raise standards and the new phonics-based reading check for six-year-olds will ensure that children who need extra help are given it before it is too late. But it is the prospect of a test based solely on phonics that is causing consternation among education and literacy experts in the UK. Many think it is more likely to actually put kids off reading, by isolating the act from its own rewards: understanding and enjoyment. The test is trying to control all the different variables so that things like meaning dont get in the way, says president of the UK Literacy Association (UKLA), David Reedy. We think this seems a bit bonkers when the whole purpose of reading is to understand words. And children cannot learn through phonics alone: There is the context, the sentence itself, and whether they have that word in their spoken lexicon, Reedy points out. Professor Greg Brooks, from the University of Sheffield, has also questioned the term light-touch, saying the exam will inevitably become high-stakes, with all the educational deformations that are known to attend high-stakes tests, including teaching to the test and needless anxiety for children. And, if the UKLA are to be believed, it would be needless. They assert that the results wouldnt be a good indicator of how well pupils would read connected text, or pick up meaning. Perhaps the theory is sound enough, but the test itself is just a case of too much, too early. Most children at that age are not ready to learn phonics, never mind be tested on them, says Professor Janet Moyles, an early years and play consultant from Anglia Ruskin University. Children do not have formal teaching of reading in Scandinavian countries, for example, until they are six to seven years of age and do much better than our children in formal testing later.

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 28

Nursing research - Essay Example In this case, an organization’s leadership acted as a barrier to successful implementation by failing to provide support to the implementation process (Bostrom et al.). An organization setting may fail to provide essential collaborative efforts between the staff, physicians, and colleagues in a hospital setting, which acts as a barrier to successful implementation of a proposal (Bostrom et al.). In effect, stakeholders working to implement the proposal will have varying objectives and goals that do not contribute to successful implementation. On the other hand, an organization may fail to have expertise that is necessary to implement the research utilization proposal (Bostrom et al.). In addition, the organization may fail to train their staff on the importance of the proposal and the approaches to implement the proposal in order to ensure provision of quality care. In this case, the lack of expertise and the failure to train staff members act as barriers to successful implementation. Finally, an organization may fail to allocate enough resources to the implementation of the research utilization proposal, which will act as a barrier to successful i mplementation. utilization and research use among registered nurses working in the care of older people: Does the BARRIERS Scale discriminate between research users and non-research users on perceptions of barriers? Implement Science 3.24(2008). Web. 7 January 2013.

Locke's Criticism on Descartes' Philosophy of Calling Extension the Essay

Locke's Criticism on Descartes' Philosophy of Calling Extension the Essence of Body - Essay Example Our body is not the essence of anything like extension as this concept lessens the significance of human body. Our body is solid while extension is empty space, hence there is no match between these two. Locke’s criticism on Descartes’ philosophy of calling extension the essence of body Rene Descartes, a French philosopher come mathematician of sixteenth century, is unanimously called as 'Father of Modern Philosophy' & the Father of Cartesian Doctrine which describes the relation between body and mind. "I think, therefore I am" is the most famous concept given by Descartes' about mind-body dualism. According to him, human beings are composed of two different things, body & soul or mind. The essence of soul (mind) is thought by which it controls the movements of body & the essence of body is extension. He argued that I can perceive my mind as an independent identity upon which there is no influence of extension (body) & I can distinctively perceive my body as a complete thing without the influence of my thoughts. Thus God has made the two things independent of each other so they behave like distinct objects. Here, the idea of extension is not very clear, i.e., whether it describes our body as a combination of solid parts which are there to move or extend, or is there something else Descartes wanted to explain? The idea was contrary enough as it says that there is no particular connection or relation between body & soul & they are independent of each other. He tried to explain the idea but could not provide enough valid points & arguments to prove this. One of his successors of seventeenth century, John Locke, an English philosopher, who is undoubtedly the philosopher of modern times & the originator of concepts like self & identity, presented his own theory of human understanding which is considered to be more authentic & reliable regarding the concepts of human identity & self. He contradicts Descartes’ Cartesian philosophy by saying that a ll human have innate ideas in their minds by birth & they acquire more knowledge through their vast experience & their individual use of senses & perception. According to him, the essence of body is not extension but consciousness & mind is nothing but a blank slate on which anything can be written by acquiring knowledge & wisdom. Children & babies from their early stages of development & even during their gestation period acquire simple kind of knowledge like color & taste distinction etc. The child is not born with such kind of knowledge but experiences such situations & learns from them, either by sensation or by reflection (perception). Thus every person’s body & mind are not two exclusive identities but they are linked together & body is used to perform according to mind’s instructions (Locke. 1959) In his famous book â€Å"An Essay Concerning Human Understanding†, Locke explained his point of view very deeply. He says that extension and body can never be t he same things & if anyone says like that, he only tries to lessen the significance & importance of human body while the meaning or philosophy behind this still remains unclear & uncertain. Our body is not simply a combination of extended solid blocks of different shapes joined together for different movements; neither the extension only means the space or the area in which the body moves. Anything that simply occupies area or has some mass is termed as matter, not